Runagood® Methods: Developing Market Awareness
A powerful but little known fact is the thousands of practical action plans in the Runagood® Online Business System.
So every week we’ll share selected snippets with you which you are free to use with your clients.
We’ll cover a different topic every week from the full range of: ‘Marketing; Operations; Systems; People; Finance; Value; Crisis; Exit; Recovery; Growth; Lifestyle; Effectiveness; Diversifying; Risk Management.
Let’s start with Marketing, the highest demand topic in the Runagood® Online Business System.
How to get your business known amongst potential purchasers for automatic reference.
Learn how to use precision to plant your messages in the right places and ways. Project what you do and why it’s good to (only) relevant consumers/users/ introducers prone to buying/promoting your products & services, profitably.
Create a Clear Brand
1 - Choose one that clearly states what you do and very simply illustrates it on all the media that you plan to use: business cards; letterhead; compliments slips; building fascia; vehicles; hoardings. Then stick with it, whatever you are told because you are aiming to build a recognisable long term image. Changing after you’ve started is fatal.
2 - Register it at the Intellectual Property Office which will tell you if it conflicts with something already registered as well as giving you protection against copying and ‘passing off’.
3 - If you don’t already have a clear, simple and descriptive brand (i.e. logo, name and short strap line) use a small designer, or run a local competition, with prizes at your local art college for students to come up with original designs. It doesn’t have to be clever, or an award winner, just clear, descriptive of what you do and memorable.