How to Develop an Effective Contact Database

Dear Accountant,

Step 41 Taking Business Solutions into Clients

In my last post we continued looking at the Marketing Methods group and had implemented  Method ‘M05 Develop an Effective Contact Database’ to manage contacting and managing prospects.

Now it’s time to support that by implementing ‘M06 Raise Awareness for Your Business’ and its matched products in the markets you’ve identified.

Involving the high cost (and often wasted) stuff like advertising, PR, promotions and social media, it’s essential to match these activities to the markets accurately and spend on an ROI basis.  
 
In my next post we’ll look at ‘M07 Generate Regular Sales Enquiries’ as your client confronts a rising tide of perfect prospects!

Find out here how Business Solutions Club membership turns you into a ‘Trusted Advisor’ and NEFD

With kind regards from 

Duncan

Duncan Collins founded Runagood® to make practical solutions affordable for owner managers whilst profitable for accountancy practices to deliver through pioneering AI technology. He has automated the 000’s of practical consultancy techniques he developed used during 60 years of running, helping, buying, selling one million businesses large and small. Ask  him anything, anytime, for free, at: info@runagood.com

The ‘Runagood® Business Pathway’ takes any client from start up to exit solving their every ambition and problem along the way.
…via a National Accountant Network.