What's the Point of Business Systems?
The Bank of England appointed a commission in 2018 to investigate the causes of UK small business low productivity. A year later they reported that the biggest single factor was low use of business systems.
These 6 tables from their Chief Economist’s speech say it all.
Since these charts relate productivity progress to systems investment and their accessibility it’s hard to argue that there isn’t a direct correlation. Intuitively, we know that anyway.
To be clear, productivity means output per person.
Very simply at least 50% of every increase (and decrease) in productivity goes straight to the bottom line. So, productivity really matters.
Yet we are awash with systems from apps to online platforms to the IT consultants who install them. And increasingly we must use them as there is often no choice. The very things that were designed to be time saving have become a new burden as so many suppliers and customers have shifted their work to customers under the guise of keen pricing and 24/7 uptime.
And whilst every business is to some extent invested in systems it is too often the result of haphazard imposition rather than strategic decisions to satisfy one or more of the 3 requirements that should be the only reasons for investing in or agreeing to use a system:
Automation of tasks that would otherwise be time-consumingly manual
Generation of data to spot trends and enable fast and informed decisions
Creation of records that keep the business efficient and secure from threats
So, are business systems working for you as intended or are you working for them instead?
Find out by taking a walk through your own, or your clients’ businesses looking at where there are systems (or not) to see how much these 3 requirements are (or could be) satisfied.
Business Function |
To what % do I use this? |
Does or could it (Y/N)… |
||
Automate a manual task? |
Generate useful data? |
Create secure records? |
||
Marketing |
|
|
|
|
Contact Database |
|
|
|
|
Digital Marketing |
|
|
|
|
Ecommerce |
|
|
|
|
Interactive Website |
|
|
|
|
Sales tracking |
|
|
|
|
Estimating/ Quoting |
|
|
|
|
Operations |
|
|
|
|
Project Management |
|
|
|
|
Account Management |
|
|
|
|
Stock Control |
|
|
|
|
Distribution |
|
|
|
|
Operating procedures |
|
|
|
|
People |
|
|
|
|
Personnel Management |
|
|
|
|
Recruitment |
|
|
|
|
Performance Reporting |
|
|
|
|
Training |
|
|
|
|
Messaging |
|
|
|
|
Finance |
|
|
|
|
Cloud Backup |
|
|
|
|
Online Bookkeeping |
|
|
|
|
Management Accounts |
|
|
|
|
Forecasting & Budgeting |
|
|
|
|
Data filing and retrieval |
|
|
|
|
Business Planning |
|
|
|
|
Imposed Systems? |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
How Integrated… |
100%? |
50%? |
25%? |
0%? |
So, what it’s looking like? Are you (or your clients):
Invested in all the right systems?
Using any that serve no good purpose?
Integrating them to talk to each other?
Able to eliminate any?
In other words, do you have an integrated systems strategy for maximum productivity or a haphazard collection?
So, what next?
Or…
By Duncan Collins duncan@runagood.com
Founder of Runagood.com Ltd