Implementing the Marketing Methods

Dear Accountant,

In my last post you were ready to start implementing a research project (Runagood® Marketing Method M01) with your client to stop him wasting money on the unproductive advertising and promotion he thought was the answer to lack of new business sales.

The only question remaining is how best to implement the chosen (from 17) Action Plans and your role in that as their ‘trusted advisor’.

There are 6 approaches you can take ranging from low cost ‘hands off’, where you give them the Action Plan and they get on with it, to high cost fully ‘hands on’ where you do it all for them.
 
Best results come from collaboration ie ‘Coaching’ with you setting the pace and both working together to understand and fix problems. What you charge is your choice but there are Runagood® guidelines. If in doubt just ask.

My next post will see how the coaching is going. Meanwhile, you can take a closer look at this and all the tech here.

With kind regards from

Duncan

This is one of a major series that reveals all the processes to use. But if you wish to jump ahead to see what’s coming, ask us here or to see what’s already been posted click here.

Duncan Collins founded Runagood® to make practical solutions affordable for owner managers via accountancy practices, profitably, by pioneering AI. He has automated the 000’s of consultancy techniques he learned the hard way during 60 years of running, helping, buying, selling businesses large and small. Ask him anything, anytime for free at duncan@runagood.com

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