How to create a product and service decision tree

Click the image to download the spreadsheet

For Accountants Guiding Business Owners along the Advisory Pathway

My current post are extracts from the Runagood® Operations Methods that raise the rate of repeat business. The last two showed how to do online customer and supplier surveys and I promised to show how the answers you get turn into a product and service decision tree.

So here is the customer one. If you’d like a copy, click here to download.

This document absorbs the survey scores and stretches them along the supply chain to flag up the SWOT for each link and spot where customers are being let down or poorly served. In most cases of unhappy customers, it’s not so much because the individual links are poor but the ‘baton being dropped’ between links. This flags up both cases for action.

Next post is on the same theme of maximising repeat business but from the supplier point of view as highlighted in that survey.

Practical stuff from AI Business Advisor® See the series here