Raising the rate of repeat business
For Accountants Guiding Business Owners along the Advisory Pathway
My current post are extracts from the Runagood® Operations Methods that raise the rate of repeat business. The last three showed how to do online customer and supplier surveys and then a customer assessment. In the last post I showed how to turn the customer feedback you get into a product and service decision tree.
This one does the same for supplier feedback. If you’d like a copy of it, click here to download. It absorbs the survey scores and stretches them along the whole supply chain to flag up the SWOT for each link and spot where customers and suppliers are being let down or poorly served.
In most cases of unhappy customers and suppliers, it’s not so much because the individual links are poor but the ‘baton being dropped’ between links. This flags up all 3 cases for action.
Next post is on the same theme of maximising repeat business but pulls all this work together into decision making document that creates a plan to increase repeat business.
Practical stuff from AI Business Advisor® See the series here