How Runagood® Beats Recession

So, what can I cut in face of the looming recession?

Well, I’ve been doing that, going through all those subscriptions to see what I’m not using and I’m up to £1000 pm. I agonised over marketing, but sense prevailed, and I actually used the saving to increase marketing because more accountants are going to need my help and by extension, so are their clients.

I want to be ready.

I’m pleased I didn’t enter any long-term contracts, you know, the ones where the big print says, “only £120 pm” and you reach the checkout page to discover that’s the 12 months upfront rate and either that’s the only option or the real monthly rate is far higher.

We are in a ‘rentier’ world where no one owns anything, and everything comes by subscription. Even car manufacturers are introducing it for the optional extras at £x pm, so the car comes with everything installed but you only get the extra by subscribing. And get this, when you sell it, everything reverts to zero for the next owner to subscribe anew!

Do you run your practice that way, by monthly debit or are you afraid to ask?

If so, here’s what you say “I’m moving you to monthly debit to smooth out cashflow for us both and closing down our costly collections system. Here is the amount which covers everything we’ll do for you this year so let’s go to this link now and set it up”.

This approach is known as the ‘assumptive close’ and its success rate is 80%...

For the other 20% are they really a loss? If yes, tell them you’ll take a year’s fees upfront for 10% discount.

And if both approaches fail call us for free advice on what to do.

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