Insights for the Future of Accountancy
Explore the Runagood® whitepaper series - practical insights into the changing role of accountants, the evolution of advisory services, and the opportunity to build a broader, more valuable business offering.
Whether you're exploring advisory for the first time or looking to take the next step, start with the topic most relevant to your practice.
The Advisory Myth
Why accountants struggle to make the move from compliance to advisory.
Advisory has been presented as the future of accountancy for years. Yet for many firms, turning that ambition into a consistent and profitable service has proved difficult.
The Advisory Myth explores the structural barriers that hold practices back, why simply adding advisory services to a traditional compliance model doesn't work, and what needs to change.
From Practice to Business
A three-year route to True Advisory® for accountants.
If The Advisory Myth explains the problem, From Practice to Business explores the practical route forward.
Discover how an accountancy practice can use itself as its first advisory client — progressively developing the financial, operational and business skills needed to build confidence, create new revenue and ultimately deliver True Advisory® to clients.