How to get the right new clients through Research
"Time spent in reconnaissance is seldom wasted" said the Duke of Wellington, victor at the Battle of Waterloo.
So don’t spend anything on marketing until you know your target customers, where they are, what they want, who else is serving them, their strengths and weaknesses and your opportunity.
Without leaving your desk you can: identify key characteristics of your best clients and survey them; look up your main competitors through their websites, Companies House records, social media, Google ‘reviews / complaints’, and subscribe to their newsletters to learn of their marketing initiatives. Then do a SWOT on them to find logical opportunities.
It’s all about process. No selling involved, in fact that’s a turnoff. Once started you just keep going, and it gradually happens. But if you can’t wait for the next emails click here to get started now. And we can also do this hands-on for you, if you wish...
We are the only AI Business Advisor®s. Our specialist technology enables accountants to provide practical advice affordably. Why? Because owner managed practices are the future for the £10bn pa small business advice market. Just grasp it…
With kind regards from
Duncan
Duncan Collins founded Runagood® to make practical solutions affordable for owner managers profitably for accountancy practices by pioneering AI. He has automated the 000’s of consultancy techniques he learned the hard way during 60 years of directly and indirectly running, helping, buying, selling one million businesses large and small. Ask him anything, anytime for free here.